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The key to marketing success is gaining an edge over your competitors. You have to inform a wider target audience about your expertise and services in an effective way and before your competitors can get to them.
Marketing is aimed at bringing more clients to your firm, but it is not always as simple as it sounds. In the last decade, with the advent of the Information Age, marketing has become more costly than ever. It requires higher levels of innovation and laser-sharp targeting.
Today, people seeking legal advice turn to the internet first, because they are cost conscious. With more mobile devices, potential clients are looking for your firm online, and there are many quick and easy ways to market your business online once-off. However, the quick result is seldom found, and it is becoming clear that you need a long-term strategy that will connect with your audience at a deeper level.
"If you want to wait until the perfect moment, you will never reach your goals. Everyone can succeed when the conditions are perfect, but true strength, confidence and success will grow from your courage to build from a place of adversity. Opportunity knocks within our obstacles and challenges. Don't wait, get started now."
More than 1,900,000 users have turned to Criminal Legal for industry-leading information.
The criminal Legal website is Australia's most exclusive, most informative, most affordable online legal marketing platform that was developed exclusively for the criminal law fraternity. With over 1000 professionally written pages covering the major areas of criminal law, including violent crimes, drink driving and traffic law offences and is modified to comply with each state's legislation.
A Criminal Legal membership is designed to complement and enhance your firm's position in the marketplace while saving you thousands of dollars on your online marketing spending when you become a part of our exclusive group of criminal lawyers.
It is our goal to ensure that our customers and consumers are always informed and that they are treated in a helpful, consistent and fair. Our approach builds on 15 years of careful research and hard work developing, refining and implementing innovative marketing initiatives.
We offer three membership packages that offer unprecedented exclusivity.
UNIQUE CRIMINAL LEGAL PROFILE PAGE
Criminal Legal puts your name front and centre. Member lawyers are given a unique profile web page which is
accessible from every internal page.
VIDEO SOLUTION SEARCH FEATURE
Criminal Legal offers unique tools to showcase your firm, including the ability to upload your own videos allowing you
to speak directly to potential clients in a way not available anywhere else.
CRIMINAL LEGAL BLOG
Criminal Legal gives your firm the ability to market its expertise by publishing press releases articles on areas relevant
to Criminal & Traffic law - all indexed on Google.
ADVERTISEMENTS FREE
Criminal Legal offers unique tools to showcase your firm, including the ability to upload your own videos allowing you
to speak directly to potential clients in a way not available anywhere else.
I love innovations, fresh ideas; and I am doing new things every day to help my business. Unfortunately, most law firm websites I come across are boring. They offer nothing more than an online resume of the principal and a contact form. There’s nothing of substance for the potential client.
When it comes to law firm marketing, I like to compare a website to LEGO bricks - is a simple toy that allows you to piece together the plastic bricks to build unique creations.
This is one of the most basic concepts, but it has kept the company going for decades. However, within the last decade or so, the LEGO brand has become much more than that. The company has secured licenses for many popular franchises, including Star Wars and Marvel, and has used this to turn its once-limited toy brand into a fully-fledged entertainment empire.
Just like LEGO, you need a vision for your company that extends beyond where it is today. It is about offering the same basic service or concept but adding a unique sales proposition and packaging it in a way that makes it stand out.
Hello, my name is Alan Weiss, I developed the Aussie Divorce system in 2005 to be the champion of consumers facing family and criminal law matters, and in 2011 expanded my services with websites that cater to Criminal and traffic law. Our network has grown to nearly 5000 indexed pages and more than 5 Million visitors.
After experiencing the legal system first hand as a client and then through the lawyers' perspective, I have invested almost a decade learning how the legal system works. I understand your business very well. I have attended hundreds of days of court hearings, and have spoken to hundreds of lawyers and members of the public across Australia. I have also appeared on a number of TV and radio programs.
Providing Answers for Consumers - Providing Marketing Solutions for Legal Practitioners